AOL Hires Demand Media Exec

Erika Nardini to serve as portal's liaison with top brands

AOL continues to rejigger its evolving marketing team. The Web company has nabbed industry veteran Erika Nardini, most recently at Demand Media, to assume the new role of vp, head of marketing solutions for AOL Advertising.

In the new position, Nardini will serve as the "big idea" person for brands looking to leverage all of what AOL has to offer. She’ll report to svp of AOL Advertising Jim Norton.

“If you think of AOL’s ad business as a barbell, you have programmatic buying on one end,” Norton said.

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