AOL, Best Buy Form Marketing Alliance | Adweek AOL, Best Buy Form Marketing Alliance | Adweek
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AOL, Best Buy Form Marketing Alliance

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NEW YORK America Online has struck a deal with Best Buy that will give the Internet service provider and its new broadband offering a presence in more than 500 of the retailer's stores in the U.S.

Under the agreement, terms of which were not disclosed, special displays in Best Buy will provide information about AOL, and store employees will be trained to help customers sign up for the online services.

The in-store promotions are a part of Dulles, Va.-based AOL's first significant push for its broadband offering. The campaign includes a series of TV spots from new agency BBDO in New York that debuted during the Academy Awards telecast nearly two weeks ago. One spot, which parodies the opening of The Six Million Dollar Man, features the AOL icon training to become "better, stronger, faster." The tagline: "Welcome to the worldwide wow."

A separate agreement brings BestBuy.com's selection of consumer electronics, personal computers, appliances and other products to commerce areas across AOL, including the computing, electronics and entertainment areas of Shop@AOL.