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Publicis Groupe continues its expansion in key markets, today taking a 49 percent stake in the Talent Group, a 260-person communications firm in Brazil. It house two agencies: Talent and QG Propaganda.
Julio Ribeiro helms the former and Paulo Zoega runs the latter; those execs will continue to lead their respective operations.
The shops, headquartered in Sao Paulo, provide services ranging from creative development and media planning to events, promotions, digital campaigns and PR. Key clients include Toshiba, banking conglomerate Santander, insurer Mapfire and local cable/Internet provider Net.
Talent and QG will maintain their separate brand identities and operate under the Publicis Worldwide network.
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