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Making good food choices doesn't have to be so hard.
That's the message Annie's Homegrown delivers in its first national ad campaign, created by Fearless Unlimited, the agency launched this year by creative star Alex Bogusky with a bent toward social change.
"Choose Good" is the theme across the work, which includes a 60-second anthem spot that shows busy folks struggling to feed themselves and their families well. Of course, in our hectic world, it's not always easy to plan ahead, shop for local ingredients, cook from scratch or even read labels.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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