Annalect’s CMO Explains Why New York Beats Silicon Valley

A chat with Erin Matts

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Specs

Who Erin Matts

New gig CMO, Annalect, Omnicom Media Group’s new data marketing tech team

Old gig Svp, chief digital marketing officer, Glam Media

Age 36

What is Annalect anyway?

You can’t open an email newsletter or do anything in this industry without Big Data. And we’re all claiming to have figured it out. It’s a very daunting subject in our industry. [Annalect] is for marketers by marketers. It’s really about how they perceive and how they go about solving problems—unlike big consultants who come in with recommendations but haven’t changed the intelligence or the processes.

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