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Starcom has been selected to assist Anheuser-Busch’s internal media planning and research capabilities, working on research and planning duties for all of the company’s beer brands across national, local and digital media.
The move comes as the result of a review launched after Paul Chibe joined A-B InBev as U.S. vp, marketing in June. Contenders in the pitch, which included final presentations last week, could not be determined although Chibe has said six were initially involved.
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