Anheuser-Busch today announced a new executive lineup in its business unit following the completion of its merger with InBev, which purchased the brewer for $52 billion.
The new company, Anheuser-Busch InBev, has appointed Keith Levy has vp of marketing to lead brand management, consumer strategies, creative development, media, sports and entertainment sponsorships and activation. Levy, who joined A-B in 1987, was previously vp of brand management.
David English will continue to serve as vp/general manager of the nonalcohol beverages unit, a position he has held since March. English also had a variety of marketing roles at A-B, per the company. Prior to joining A-B, he was responsible for brand management/marketing at The SevenUp Co.
Other executive appointments include:
• Anthony Short as vp of business and wholesaler development;
• Marie Carroll as vp of commercial planning and performance management;
• Evan Athanas continues to serve as vp of sales;
• Bob Lachky continues as chief creative officer.
Prior to completing the merger, A-B last month launched a $50 million campaign for Bud Light, accompanied by the tagline: "The difference is drinkability." TV spots, via Havas' Euro RSCG, Chicago, broke during college football telecasts. While A-B said the new work was not a direct response to competing brands, it was meant to disprove the theory that all light beers taste the same.