The Anatomy of an Ad World Scam

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For many hungry ad agencies hit by alleged fraudster Gilbert Solnin, the pitch was promising if somewhat vague.

“I do have a very unique opportunity which I wish to discuss with you and would like to follow up with a telephone call to speak to you about it,” he wrote to Maris, West & Baker, a shop in Jackson, Miss. “I am seeking an agency that understands more than traditional advertising and would be of great value to the business I have, which includes managing a unique venture very soon.”

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