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Jonathan Anastas, vice president of marketing at Digital Evolution and a former executive of Saatchi & Saatchi’s Torrance, Calif., office, has joined Think New Ideas as vice president, account director.
The move appears to signal a commitment by the agency to beef up its new media capabilities on the West Coast. Its Los Angeles office has primarily focused on the traditional advertising services formerly offered by Fathom Advertising, which Think acquired last spring.
Anastas will focus on the New York-based agency’s West Coast accounts, including Network Associates and former Fathom client Oracle.
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