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Interpublic Group’s Initiative is launching a new global business intelligence and analytics process designed to drive and assess performance through every phase of client media and marketing campaigns. The company has appointed Jeffrey Graham to the new position of worldwide director of performance to oversee its introduction to clients.
 
Graham is the newest member of Initiative’s senior global management team and will report to Richard Beaven, the agency’s worldwide CEO.
 
Beaven and Graham have known each other for a number of years, going back to their days at Publicis Groupe’s MediaVest.



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