Analysis: Political Ads Must Be Fact-Checked

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If a toothpaste company were to claim its product was the No. 1 cavity fighter in a 30-second TV spot, the broadcast censors from every station and network would demand reams of quantifiable proof and substantiation before the commercial hit the airwaves. If the same company slipped through the broadcasting cracks and aired a spot that claimed a competitor’s toothpaste actually caused cavities, without meeting the required burden of proof, all hell would break loose.

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