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It’s going to be a bumpy six months for advertising, according to results from a new survey of advertisers released Thursday (Aug. 21) by the Association of National Advertisers. More than half of the 100 advertisers (53 percent) surveyed expect their ad budgets to be reduced in the next six months because of the tough economic climate.
The survey, conducted this summer, found that advertisers are already skittish about market conditions with 87 percent being challenged to identify cost savings or reductions for current marketing and advertising campaigns.
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