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The Association of National Advertisers on Sunday sent a letter to the Department of Justice asking that department nix a pact between Google and Yahoo! because it would lessen competition and raise prices for advertisers.
In a letter posted on the ANA site, Bob Liodice, the organization’s president, said that the “Google-Yahoo partnership will control 90% of search advertising inventory and states ANA’s concerns that the partnership will likely diminish competition, increase concentration of market power, limit choices currently available and potentially raise prices to advertisers for high quality, affordable search advertising.”
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