Amy Poehler to Star in Best Buy's Super Bowl Commercial | Adweek Amy Poehler to Star in Best Buy's Super Bowl Commercial | Adweek
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The Big Game 2013

Amy Poehler to Star in Best Buy's Super Bowl Commercial

Bryan Buckley directs :30; teaser posted online

Amy Poehler is featured in Best Buy's third consecutive Super Bowl spot.

Amy Poehler is landing all the prime gigs this winter.

The Parks and Recreation star, who co-hosted the Golden Globe Awards with Tina Fey earlier this month, will star in Best Buy's Super Bowl commercial on Feb. 3, the company said Wednesday.

UPDATE: The company on Wednesday released a short video teaser, posted below.

The 30-second spot, from ad agency Crispin Porter + Bogusky, was filmed in Los Angeles recently by Bryan Buckley (at center in the photo below)—one of the most seasoned Super Bowl directors and an Academy Award nominee this year for his short film Asad.

The spot will air in the first quarter of the game and feature Poehler asking all sorts of random questions of a Best Buy employee.

"Amy Poehler's Golden Globe performance left us all wanting to see more of her," said Scott Durchslag, senior vice president of digital and marketing for Best Buy and president of BestBuy.com and e-commerce. "We are thrilled to feature her in our commercial this year and bring the public another dose of her unparalleled humor. We know people have high expectations for these ads, and Amy delivers a whole new dimension of entertainment."

This will be the retailer's third consecutive Super Bowl commercial. Its 2011 spot starred Ozzy Osbourne and Justin Bieber. Its 2012 spot celebrated tech innovators and starred Instagram founder Kevin Systrom, camera phone creator Philippe Kahn, Words With Friends creators Paul and David Bettner, and others.

See both of those spots below.

Best Buy's 2012 Super Bowl spot:

Best Buy's 2011 Super Bowl spot:

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