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How about an Amstel Light this Thanksgiving with your plate of couscous stuffing?
Recipes for such side dishes and a mail-in rebate are how Heineken USA will try to get its imported light beer on grocery shoppers’ radar for the November holiday. Amstel Light retail displays will tout “Your holiday, your twist” in the beer section and elsewhere with tear pads offering rebates to people who buy flowers and/or turkey and a 12-pack of the Dutch brew.
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