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Amp Energy and race car driver Dale Earnhardt Jr. have teamed to launch Tradin’ Paint, a limited-time energy drink. The beverage is available at retail, starting today.
“Dale Jr. was very involved in creating this new Amp energy flavor and it is a true representation of his taste and his sport,” said Lauren Hobart, vp of energy drinks at Pepsi-Cola North America Beverages, in a statement. “The flavor and packaging embody the thrills and excitement of side-by-side racing at intense speeds, complete with a look that features all the bumps, scratches and crashes that Dale’s car endures as it advances track position.”
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