Ammirati's "strategy thinking" won out, according to Dave Ropes, Reebok's vp worldwide advertising.
Introduced in 1992 in the U.S. Boks--with $60 million in U.S. sales' will be launched in 17 countries this week. Sources said the review was prompted by Reebok's concern that Toth couldn't handle such a launch.
A&P and Reebok have not always been so chummy. Three months after the New York shop took on Reebok's athletic footwear in 1987, Martin Puffs resigned the account saying that Reebok "made the process of doing good advertising impossible."
Copyright Adweek L.P. (1993)