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Cumberland Packing, the maker of brands like Sweet ‘N Low and In The Raw sugar and stevia, has picked Ammirati as its new agency of record. The Brooklyn, N.Y.-based company replaces Mother, New York, which had been working with Cumberland since January 2010.
Cumberland spent nearly $10 million on measured media last year, per Nielsen. The company, whose other brands include Butter Buds, focuses its marketing efforts on Sweet ‘N Low and In The Raw. The agency’s first work is set to break in June.
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