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Amicus, the e-commerce unit of Toronto-based financial services company CIBC, has launched a search for an agency to handle its U.S. and Canadian creative and media account, estimated $15-20 million.
Amicus, Austin, Texas, said incumbent agency Perennial Design, Etobicoke, Ontario, has been invited to participate in the review, run by Westport Consulting Group.
Plans call for an initial list of six shops to be whittled to four, then two finalists, which will pitch the business. A decision is expected by the end of May.
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