Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Trevor Jensen
CHICAGO–Hernandez & Garcia’s project work over the past year for Ameritech convinced the telecommunications company to award the shop stewardship of its Hispanic target account.
The business had been at Castor Advertising Corp. in New York, but that agency’s distance from Ameritech’s Chicago headquarters was one factor in the decision to move to a nearby shop, said Elena Towles, director of target marketing for Ameritech. Hernandez & Garcia is based in Lincolnwood, Ill., just north of Chicago.
‘Their work was good, so we just went with them,’ Towles said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in