Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ameriprise Financial has found a new lead agency.
McCann Erickson Detroit has beaten three other finalists to land the company's core creative account, with annual media spending of nearly $40 million. The selection comes five weeks after final presentations.
Sources identified the other contenders as FCB Garfinkel, Merkley + Partners and Zimmerman Advertising.
As lead shop, McCann succeeds Interpublic Group sibling R/GA, which had handled the business since 2009 and didn't participate in the review.
McCann will seek to take an "already highly-visible and trusted brand to the next level," said Mel Smart, general manager of the Detroit office.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in