American Movie Classics Taps 3 Finalists for $10-15 Mil. Account

By Teresa Andreoli





NEW YORK–Cable TV network American Movie Classics has selected three finalists for its $10-15 million account, sources said.





Jerry & Ketchum and Margeotes/Fertitta + Partners, both in New York; and Mullen, based in Wenham, Mass., made it through the credentials cut last week.





The client will brief agencies this week and a final decision should be made by mid-May, sources said.





The account includes creative duties and consumer media buying for AMC and Romance Classics, a 24-hour channel that launched earlier this year.





Mullen’s experience in the field includes picking up ad duties for USA Networks’ Sci-Fi Channel earlier this year.