American Express "Members Moments"

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American Express has given us some great celebrity-driven commercials in the past (backstage at The Ellen DeGeneres show remains one of my all-time favorites). A new spot breaking tomorrow out of Ogilvy gives viewers four more personal card member stories, this time all in one spot. Musician Dave Matthews, actress Gwyneth Paltrow, producer Brian Grazer and entertainer Tina Turner each discuss in the voiceover what it feels like to become a card member and the value it has had in shaping their lives.

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