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The casual American look, as depicted in television series and movies, is making a mark on Europe. Retailers from the New World have been creeping across the Atlantic to find an eager market, ready to spend their hard-earned Euro on distressed jeans and artfully faded t-shirts.
France, famous for its cultural protectionism, has become one major target for American brands looking to make a profit in an already fashion conscious market. Abercrombie & Fitch is the newest kid on the Champs-Élysées block, opening an elaborate store on the famous boulevard last month.
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