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AMC and Sony have launched online minisodes for the Emmy-winning series Breaking Bad as part of a trio of digital extensions to promote the show’s upcoming second-season premiere.
The companies are set to unveil five stand-alone shorts 3-5 minutes a piece. The minisodes will debut beginning Tuesday on AMC’s site and Crackle.com.
“Webisodes create different experiences of the series that reach these multiple audiences in ways that resonate best for them,” AMC senior VP marketing Linda Schupack said.
The minisodes are one of three digital extensions for the drama, which returns March 8.
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