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NEW YORK Berlin Cameron United here has landed creative duties on Amazon.com’s advertising account after a review, the WPP Group shop confirmed.
Berlin Cameron bested an unusually long list of nine agencies that presented creative concepts to Amazon in the review, according to sources. The other shops included Omnicom Group’s EnergyBBDO in Chicago; Publicis Groupe-backed Bartle Bogle Hegarty in New York; Havas’ Arnold in Boston; WPP Group-backed CHI & Partners in London; and independents Venables, Bell + Partners in San Francisco and Toth and Kraftworks in New York, said sources.
Amazon
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