Amazon Intros MP3 Gifting Feature | Adweek Amazon Intros MP3 Gifting Feature | Adweek
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Amazon Intros MP3 Gifting Feature

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Just in time for the holidays, Amazon is giving users the ability to give the gift of music.

The company's new "MP3 Gifting" feature lets users buy any track in the services digital library and have it sent to anyone by simply entering in their e-mail address. It also allows them to compose a personal message as well.

Recipients should be alerted within five minutes of the purchase and download the track. If they don't like it, they can redeem the track for Amazon.com store credit instead.