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Super Bowl

Amazon to Air Its First Super Bowl Ad, Starring Alec Baldwin and Dan Marino

Are you ready for #BaldwinBowl?

Baldwin is back in the game, seven years after playing an alien for Hulu.

Amazon will air its first-ever Super Bowl ad on Feb. 7, Adweek has confirmed, and it has recruited Alec Baldwin for his first Super Bowl campaign since Hulu in 2009.

The company released a teaser Wednesday, in which the actor is seen planning an epic Super Bowl party with legendary NFL quarterback Dan Marino. Amazon's wireless speaker and voice command device, Alexa of the Amazon Echo, makes a cameo as well.



Leo Burnett Toronto created the campaign, which is using the hashtag #BaldwinBowl. Baldwin and Marino will star in the gameday spot as well as the teaser. It's not clear if any other stars will join them in the Super Bowl spot. 

UPDATE, Jan. 29: Amazon has released a second teaser, which you can see below. The company also announced that Missy Elliott—coming off her performance during Katy Perry's halftime show at last year's Super Bowl—will appear with Baldwin and Marino in the Super Bowl spot. Elliott confirmed that on Twitter. 



"Echo has had an amazing reception from customers over the past year—they love it," Neil Lindsay, vp of Amazon Devices, said in a statement to Adweek. "We thought the Super Bowl was a great chance to tell even more people about what Echo and Alexa can do, and have some fun while doing it."

No other details were available.

Baldwin, 57, last starred in a Super Bowl commercial in 2009, when he played an alien in a well-received Hulu spot who had arrived on Earth to turn human brains to mush—and then eat them—using massive amounts of TV. 

• For more Super Bowl 50 news, check out Adweek's Super Bowl Ad Tracker, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them.

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