Alpo Gets to the Meat of the Problem

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Is your dog a Fifi or a Fido? Fallon’s first work for Alpo takes puppy love back to basics with an online and outdoor campaign that implores owners: “Quick, Get that dog some Alpo.”

The work pokes fun at pampered pooches and cheekily pushes dog owners to give canines back their dignity. Ads show people going to ridiculous lengths to treat their canine pals like people, such as dressing them in designer outfits and shelling out for yoga treatments and doggie spas.

“Dogs

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in