Publicis Groupe's Fallon in Minneapolis has expanded its duties for Nestle's Purina, adding the client's Alpo Dog Food for creative and strategic planning chores.
Alpo spent about $1 million last year in measured media, a dip from nearly $2 million in 2007, per Nielsen Monitor-Plus. The work had previously been handled in-house.
"As a longtime partner of ours, we look forward to working with Purina to bring a fresh perspective to the brand," said Chris Foster, agency CEO, in a statement. The team behind Alpo shares our ambition to do brave, creative work that makes a difference."
The shop's first creative for the brand is slated to break by month's end.
The agency already handles Nestle Purina pet food brands like Beneful, Dog Chow and Purina One.
Alpo marks Fallon's third recent client acquisition, following its selection for lead agency chores by Boston Market and Totino's frozen pizza.
Alpo is the second dog-food brand to make an agency pick this week, as Omnicom's BBDO West added Mars' Nutro product line.