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By Glen Fest
DALLAS–AlphaGraphics is keeping its $5-7 million account in the Dallas market, switching to DDB Needham after nearly four years at The Richards Group.
The Tuscon, Ariz.-based print, digital and Web services company was considering BBDO in Atlanta and Impact Communications Group of Chicago, but chose DDB to head a creative initiative that could include AlphaGraphic’s return to TV advertising.
Richards held the account since 1993 when AlphaGraphics moved it from in-house. The incumbent did not participate in the review.
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