Ally Bank "Pony"

Dating back to the days of Brand X, advertising has always been adept at depicting bad guys. A campaign by BBH New York for Ally Bank — the newly named offshoot of GMAC Financial Services — displays this skill as it shows a bad banker subjecting little kids to the sort of shifty treatment banks routinely mete out to their customers. Viewers will nod in agreement as one spot shows the banker letting a kid play with a great toy truck — but only for a moment, since, as fine print on the truck explains, it’s a “limited-time offer only.”