The Alliance Theatre has cast TroneAtlanta as its lead advertising agency.
Trone won the predominantly pro-bono account in a credentials review against four undisclosed agencies. There was no incumbent.
The agency will develop a re-branding campaign that will include broadcast, print, direct marketing and public relations. The work will be tied to the launch of the theater's spring season and the introduction of artistic director Susan Booth.
"We were looking for an agency that could complement Susan's exciting style," said Stephanie Lee, director of communications for the Atlanta performance center.
Trone will also serve in a strategic advisory role to the Alliance Theatre's marketing team.