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Allergy Medicine (Over-the-counter)

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Tylenol and Zyrtec were tied. "This one is interesting because price is really not a factor," said Passikoff. "People are more concerned with feeling better and controlling the allergy versus saving 59 cents on the buy. This is a category where we don't get a howl when the topic of private label comes up."

1. Tylenol/Zyrtec
2. Benadryl
3. Claritin
4. Sudafed
5. Chlortrimeton


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