BOSTON--SilverStream Software has selected Allen & Gerritsen as its creative agency following a review. The agency in Watertown, Mass., will craft print and online executions for the client, a provider of e-business management solutions. Direct marketing and collateral chores are also part of the assignment. Spending was not disclosed but is believed to be in the seven-figure range.
Previously, the client in Billerica, Mass., had handled most of its creative needs in-house with Carat Freeman, Newton, Mass., tending to media chores, said A&G official Andrew Graff. Carat Freeman will continue to handle buying, he said.
Work is slated to break in September, running in the mainstream business press, Graff said.