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BOSTON In the age of instant data access, with all the world’s knowledge seemingly at one’s fingertips via desktop and mobile devices, the Boston Public Library is seeking to stay relevant by repositioning itself as the ultimate search engine.
The Boston Public Library has hired independent Allen & Gerritsen of Watertown, Mass., for advertising services following a review.
Efforts include a new logo as well as broadcast, online and transit ads, along with out-of-home and in-branch materials, all set to debut this spring.
The new tagline is, “What do you want to know?”
Karyn Wilson, chair of the library’s board of trustees, said the agency was tapped because it demonstrated an ability to increase visits to by helping patrons appreciate all that the BPL’s 27 branches have to offer.
Andrew
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