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A Long Island beverage consultant who authorities claim is part Willy Loman and part Nigerian e-mail schemer was arrested today by federal agents and charged with defrauding several midsize U.S. advertising agencies out of more than $400,000.
“Gilbert Solnin has defrauded numerous marketing and advertising agencies located throughout the United States,” U.S. Postal Inspector Eric Oram stated in an arrest warrant unsealed today in Central Islip, N.Y.
Solnin allegedly traveled the country preying on advertising agencies—many desperate to do business in lean economic times—promising a “unique opportunity” involving the promotion of three types of beverages: an energy drink, a vodka drink and a bottled water.
The self-proclaimed adman, who says he worked at Seagrams for 12 years and takes credit for revitalizing Crown Royal whiskey, allegedly approached more than a dozen agencies via e-mail between 2006 and late 2010, offering to cut them in exclusively on the business in exchange for a...
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