Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In 1975, Sears created a now-famous TV commercial in which it parked a car atop a frozen Minnesota lake, left it there for the winter and then miraculously got the engine to start. The spot was for DieHard, and it helped to make it the No. 1 auto-battery brand in the U.S. Now, nearly 40 years later, that ad is back. Sort of.
In a 30-second spot set to debut April 1, viewers will again see a vehicle abandoned on a frozen lake.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in