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Alex Bogusky today urged attendees of the Mirren New Business Conference to defy convention when approaching potential clients but warned that some may think “you’re an idiot.”
“We can mock what the new business meeting is like right now. That part we see,” said Bogusky, co-chairman of MDC Partners’ Crispin Porter + Bogusky and chief creative insurgent of MDC. “But stepping out of our culture and redesigning the new presentation where you’re going to say things that no one else can, do you really want to potentially seem that stupid?
“So five agencies have gone before [you].
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