Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
While the recession has likely driven some people to drink, the odds are they are doing it at home these days, according to a recent study from Mintel.
Total sales of alcohol at home are expected to grow 4 percent to $78 billion this year, per the report. This is a result of consumers’ penchant for “nesting” versus spending money on entertainment outside of the home.
“There has been a shift in expenditure. There is no question where the trend is going,” said Alcohol industry consultant Arthur Shapiro.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in