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CLEVELAND Marcus Thomas shot 70 hours of footage shot over two months for its new Akron Children’s Hospital campaign.
Seeking to break out of the category mold, an effort was made to show and mention the Akron, Ohio facility as little as possible. Instead, the focus is squarely on 14-year-old lymphoma patient Austin (pictured) or the siblings of a two-year-old leukemia patient named Cael.
The clips close by inviting viewers to visit akronchildrens.tv to watch more of the stories or tell their own.
The overall goal was to give potential parents of potential patients — who might otherwise take their sons and daughters to larger and better-known hospitals in Cleveland for treatment — knowledge of the Akron facility.
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