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NEW YORK AKQA said it has won interactive creative duties for the introduction of Coca-Cola Zero, Coke’s diet drink set to launch in June.
The San Francisco-based independent i-shop said it would handle all interactive creative duties, including Web site design and interactive advertising, while MDC Partners’ Crispin, Porter + Bogusky in Miami handles offline agency duties. AKQA said it won the account after a review with undisclosed competitors. Coca-Cola representatives were unavailable for comment.
The Coca-Cola Zero account marks the first client win for AKQA’s New York office, which opened last month.
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