Digital agency AKQA is adding two creative admen to lead work on its Xbox 360 account, the shop announced.
Jaime Diskin, previously an associate creative director on PlayStation Europe at TBWA London, will join AKQA's San Francisco office as creative director, reporting to group cd Pierre Lipton and heading up the Xbox team. Associate cd Patrick Maravilla, who is joining AKQA after four years at Crispin Porter + Bogusky, will report to Diskin.
AKQA works on Xbox 360 game titles and product launches. Past campaigns include releases for the brand's flagship Halo series and its motion-sensitive Kinect device.