AKQA Honors 5 Student Teams With Future Lions

Contest gathers forward-looking ideas for brands

Ten students were winners in the Future Lions competition.


Akqa, Cannes

About the Author

Tim Nudd is creative editor at Adweek.

CANNES, France—One student already won a Grand Prix at the 2012 Cannes Lions festival here. Today, 10 more students were honored through the more traditional route of the Future Lions competition, presented by AKQA.

Future Lions recognizes student work with an emphasis on forward-looking ideas for brands without media, technology or audience constraints. Check out the case studies from the five winning teams below.

Miami Ad School Europe in Hamburg, Gemany, was named school of the year after fielding the most shortlisted finalists in the competition, which drew more than 1,100 entries.

AKQA co-founder and chairman Ajaz Ahmed and chief creative officer Rei Inamoto presented the awards at a ceremony inside the Palais des Festivals on Friday afternoon.

Patrik Beskow and David Lunde1

"Made by Waves"
Brand: Quicksilver
School: Berghs School of Communication

Lisa Zeitlhuber and Nicholas Partyka2

"Penguin Soundtracks"
Brand: Penguin
School: Miami Ad School Hamburg

Florian Weitzel and Yvonne Truun3

"Blackout Recorder"
Brand: German Wasted Youth
School: Miami Ad School Berlin

Chris Sheldon and Marybeth Ledesma4

"Bing Automatic"
Microsoft Bing
School: VCU Brandcenter

Kristofer Salsborn and Rickard Beskow5

"Post from Japan"
Brand: Quiksilver
School: Berghs School of Communication

The Future Lions 2012 poster:

 For complete coverage of Cannes Lions 2012,