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Though most economic indicators point to an industrywide recession, a.k.a. Euro RSCG is witnessing a business revival. The San Francisco shop recently secured two Bay Area cli ents: Hornblower Cruises & Events and Shaklee Corp.
Kevin McCarthy, partner and chief creative officer at a.k.a., said the new clients are a good fit for the shop. “We’ve got a ton of experience in both the travel/leisure and personal-care categories,” he said. “We’ve been waiting for the right opportunity to tap into it.
“We’ve certainly been experiencing great momentum lately, and I’m hoping this signals that business may be picking up for all the agencies around town,” he added.
Both accounts were awarded after reviews that included undisclosed West Coast shops.
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