Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Euro RSCG Worldwide has shifted its $10 million U.S. Air France account from Jordan McGrath Case & Partners to the newly renamed Euro RSCG McConnaughy Tatham.
Both shops are units of Euro RSCG parent Havas Advertising, but Jordan’s recent realignment under Arnold led to the agency switch.
Chicago-based Tatham will open a New York service office to service the account, which is handled globally by Euro RSCG in Paris.
The Paris-based airline spent $10 million on U.S. advertising last year, according to Competitive Media Reporting.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in