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Reacting to some innovations in the adult mint category, Tic Tac is shaking things up with a sugar-free extension called Chill that sports new packaging.
The product, which comes in Paradise Mint and Exotic Cherry, is parent company Ferrero USA’s stab at tapping into two fast-growing segments of the market: sugar-free and strong-flavored entries.
Another change is in the packaging, which includes a sliding front panel, though the brand’s iconic flip-top remains.
Tom Lamb, group account director at Merkley + Partners, New York, which is handling a TV and online push for Chill, said the mint is aimed at harried consumers between ages 25 and 45.
“It’s
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