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While “green” has become a catch-all expression for everything eco-friendly, a BBMG poll finds the term doesn’t resonate well with many consumers. When people were asked how they feel about some words and phrases, the “strongly favorable” vote for “green” was a lackluster 33 percent — leaving it far behind “recycled” (53 percent), “environmentally friendly” (50 percent), “biodegradable” (48 percent) and “locally grown” (45 percent).
On a more personal level, just 18 percent said the term “green” describes them very well.
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