Agency of the Year: BBDO

As many shops struggle to reinvent themselves, a transformed BBDO takes flight, scoring business and creative plaudits

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For any agency, to weather the flaccid global economy of recent years would be tough enough. But consider recovering from the loss of one of your largest and longest-standing accounts on top of that.

BBDO stuck by Chrysler Group through its bankruptcy only to suffer the automaker’s defection in January of last year. Detroit was one of the agency’s largest domestic offices outside New York, and its closing and the layoff of nearly 500 staffers were a low point for the Omnicom shop.

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