Agency Report Cards 2008

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This is the 26th time we have conducted this annual exercise to assess the business performance of the country’s top ad agencies. After many weeks of gathering data, watching reels, looking at Web sites and debating the merits of agency strategy, we are confident this collection presents an insightful picture of the fortunes of the 25 companies covered.

The agencies are chosen on the basis of two factors: size and influence. On the list are the 13-largest agencies in the U.S.,

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